Rhetorical Canons in a Digital Age

It's no secret that I love technical rhetoric. I can lose hours debating the ins and outs of social networking. I enjoy the finer points of web design. I dabble in coding with html or css, spend way too many hours playing video games, write as part of online communities, and always seek ways to drag these influences into the classroom.

While getting my MA, it also wasn't a secret that a large contingency of my institution's English Department were wary--if not altogether hostile--towards the ever-creeping reach of technology. For them, technology was (and is) a thing to be feared. It is complicated and superficial, difficult to master and even more difficult to teach. It changes constantly, while preserving things well beyond when they should expire.

This animosity (understandable as it is), is why I appreciate articles like James E. Porter's "Recovering Delivery for Digital Rhetoric." Because, for Porter, digital writing and rhetoric isn't just about exploring a new, exciting frontier. It's also about recovering classical elements of rhetoric that, once lost, cost women, people of color, and other marginalized identities greatly (211). As the focus of rhetoric instruction shifted from orality and narration to informational writing, certain forms of understanding and relating to the world around us (such as verbal communication, storytelling, cultural connections, and oral memory) were devalued. And (surprise, surprise), the forms of understanding that were still "respectable" were almost exclusively those accessible to white, heterosexual, wealthy men (Welch, 1994).

This, however, is not a discourse on the evils of marginalization. Rather, it's a celebration of Porter's simple but encouraging acknowledgement that--with the continuing growth of digital rhetorics--these types of "knowing" have ample opportunity to reclaim their place.

Online discourse is written discourse, true. But it also carries a lot of the hallmarks of oral language. It is responsive and fluid. It is often community driven. And it's physical presentation (whether its through bodily representations of the communicator or the style and accessibility of the text's platform) plays an incredibly important role, hearkening back to the long subjugated canon of delivery.

House of Leaves... not your typical text experience.

This isn't to say that delivery doesn't matter in print texts. It does. But the delivery styles are almost always standardized. They follow relatively similar formats. They demand a certain approach and expectations from readers. Very few challenge these norms (though texts like Mark Z. Danielewski's House of Leaves do exist). 

But the Internet doesn't fall into such standard categories. Digital writing isn't so much a genre as it is a medium, encapsulating an enormous range of audiences, forums, styles, and purposes. And while technology creates certain barriers of access that still perpetrate existing class lines, it also offers new forms of accessibility to those who had been previously barred. Because of digital writing's aural quality, its' ties to delivery are more readily apparent. And, as Porter explains, "A robust canon of delivery should help us think more productively about how we are writing, and to whom, and lead us to make smarter choices as writers/designers, whether we are producing online information or non-digital information" (211).